Why You Should Invest In A Professional Logo Design
Your Logo is your company's coat of arms… “Brand Identity” Logos are the chief visual part of a company's overall brand identity. The logo appears on stationery, websites, business cards and advertising. For that reason, a well-designed logo can contribute to business success, while a substandard logo can imply amateurishness and turn off potential customers.
When the city of Belfast decided to change their logo in 2008, they spent the staggering $280,000 for the new design. The logo is a heart-shaped B with the name of the city written in it. The symbol of love was chosen for the design in order to convey a message of love and show that the city of Belfast has left its violent history in the past. According to the City Council, the B stands for “be” as in “be welcome”, “be vibrant”, “be part of it”.Your Logo is your company's coat of arms… “Brand Identity” Logos are the chief visual part of a company's overall brand identity. The logo appears on stationery, websites, business cards and advertising. For that reason, a well-designed logo can contribute to business success, while a substandard logo can imply amateurishness and turn off potential customers. However, a logo should cohere well with other aspects of a company's visual presentation: No logo, however well designed, can look good when surrounded by contradictory graphical elements or inconsistent fonts. This is why a logo is the basic unit of a larger brand identity that includes company fonts, colors, and document-design guidelines.
Return on Investment (ROI) a well-designed logo implies a degree of professionalism and competence that could help steer potential new clients toward selecting the business rather than a competitor with no or substandard logos. Common mistakes, small businesses often play it fast-and-loose with logos, paying insufficient attention to their proper size and positioning and surrounding them with materials --including clip art-- that compete with them visually. Avoid re-creating different types of logos for specific purposes (e.g., letterhead and business cards) or having similar –but – not - identical versions for print and online purposes.
Different perspective about the importance of a Logo in a professional world.
Branding and logo design is the most vital part of a company’s corporate identity. A company’s logo should incorporate its essence, what it is and does. It is a symbol, an idea, and a bundle of information. The importance of the logo design has been recognized long ago and it has turned into an industry, and some may even say an art form. Companies are willing to spend a lot of effort and money in order to come up with a memorable logo that will stand for their business perfectly.
You will be surprised to find out how much money exactly some of the most prominent companies in the world have paid for their logo design or rebranding throughout the years. And maybe you will be even more surprised when you see the big brand names that spent close to nothing for their logos.
10 most expensive logo designs and re-branding campaigns of all times. And some others that cost surprisingly little.
10. The Logo of the City of Belfast – Total Cost: $280,000