The Importance Of Website Usability

The Importance Of Website Usability

Usability is about making your website as user-friendly as possible. It essentially involves ensuring that everything is easy to find, read, and use on your website, but good usability goes beyond making your text readable, and your CTA (Call to Action) buttons large and prominently placed.

Usability is about making your website as user-friendly as possible. It essentially involves ensuring that everything is easy to find, read, and use on your website, but good usability goes beyond making your text readable, and your CTA (Call to Action) buttons large and prominently placed. For best results, you need to take into consideration the more complicated elements of your site, and everything must be optimized based on the needs and requirements of your target market. This can be time-consuming, as extensive research and testing are required in order to discover what works best for your specific audience.

Users no longer tolerate websites that are slow to load, ugly to look at, and difficult to navigate. If your website is not usable, there are thousands of others out there that are. Slow loading speeds and bad functionality will drive your visitors away, significantly boosting your bounce rates whilst reducing your conversions. But if you take the time to understand the needs and the motivations of your visitors, you can tailor your content accordingly, along with your overall user experience.

How can you make your website more usable?


There are four simple things you can do to improve your website’s usability.

1.  Understand Your Users.
By users, I mean the people that visit your website. These people can be your clients, your customers, or any other individual that might use your website. Understanding their needs and expectations is the first step to increasing your usability.

2.  Make Sure your Navigation is Easy to Use.
This is perhaps the most important aspect of usability. These are the key points in navigation usability:

•    Have no more than seven menu items, having a huge amount of menu items will only cause confusion to your visitors who will need to spend more time reading all the options available for them to click.

•    Use descriptive titles in your navigation menu, small changes can make your menu look more natural and easy to understand. For example, a menu item “Team” can be changed to “Meet Our Team”, so the user knows what to expect when they visit this page.

•    Never go more than three levels deep, one of the most basic rules of usability design is to have all the information available within three clicks away from the homepage.

•    Your brand logo should always navigate to the home page, a very common mistake is to have the logo exist merely as an image on the homepage. Visitors generally expect to be taken back to the homepage when they click on a company logo.

•    Avoid dropdown menus, dropdown menus can be a gray area in any navigation menu. Hiding navigation items in a drop-down menu mean that the user will have to move their mouse over the main navigation item to see the rest of the list. But what happens if the user does not move their mouse over that item? your potential client becomes a lost customer.

3.  Design clear CTA Calls to Action.
Calls to action serve to encourage the user to do what you want them to do, whether it is making a purchase, requesting a quote, or signing up for a mailing list. People often underestimate the power of a good call to action but they are a vital part of creating a successful website.

4.  Have a Clear and Concise Website Design.
Go for a clean and uncluttered look, and make sure that your content is engaging and easy to read. Good design can have a great impact on your conversions. Make sure that your homepage promotes the purpose of your website. Ideally, visitors should be able to tell in about five seconds just who you are and what you are offering. The usability of your website can make or break your online success.