The Importance Of Domain Name

The Importance Of Domain Name

It is important to have a good first impression on your inline visitors. Even though it looks like all possible domain names are already taken, you can be surprise by a fresh and caching domain name that you can create and own it. The right domain name will give online visitors the confidence and credibility on your brand.

It is important to have a good first impression on your inline visitors. Even though it looks like all possible domain names are already taken, you can be surprise by a fresh and caching domain name that you can create and own it. The right domain name will give online visitors the confidence and credibility on your brand.


We will give you 10 reasons why a domain name is important.

1.    The right domain name will help you to more effectively manage your online visibility.
2.    The right domain name can help you advertise and market your business online more effectively.
3.    The right domain name makes it easier for people to remember you and your website or blog.
4.    The right domain name, with keywords in it that are more appropriate to the products and services you sell, will leave a larger impact on potential and existing customers.
5.    The right domain name with the appropriate keywords in it can be used as part of your search engine optimization strategy to get top ranked at Google as well as other search engines.
6.    It is better to own and control certain domain names than to have someone else owning them, even if you do not use it. Owning and controlling the right domain name is a smart, defensive way to proactively manage your online reputation or brand.
7.    Professional services, doctors, lawyers, accountants, nutritionists, etc., focused on providing very personalized one-on-one services may find it a more effective way to promote their business.
8.    The right domain name can give you competitive advantage in an ever-increasingly competitive marketplace.
9.    A separate and unique domain name can be used for blogging.
10.    The right domain name looks really cool on your company car and can help drive more traffic to your website!

Following is a list of the 10 most expensive domains paid in history.


10. Fb.com – $8.5 million (2010)

Fb.com was owned by the American Farm Bureau Federation until it was acquired by the social networking giant at a handsome price of $8.5 million in 2010. The reason is obvious. Today, fb.com redirects to facebook.com one of the most biggest social networks application online.

9. Porn.com – $9.5 million (2007)

Porn is a multi-million dollar industry and ranks high in internet searches. It is just understandable that a company would pay a high price to have exclusive rights and control to this domain name. The sale of porn.com to MXN Limited for more than $9.5 million in 2007 is said to be the ‘largest all-cash domain transaction in history.’

8. Fund.com – $9.9 million (2008)

It is surprising that an entity paid a whopping amount to buy this domain name considering that no content, not even an ounce of advertising, can be found here at the moment. This just goes to show that when it comes to domain names, some people have the money to burn.

7. Hotels.com – $11 million (2001)

In 2001, paying $11 million for a domain name was already considered steep. Looking back, hotels.com president David Roche considers it a bargain. It just goes to show that buying top-level domains pay off huge dividends. Today, hotels.com is one of the major online booking sites on the internet, specializing in lodgings and accommodations for all types of travelers across the globe.

6. Sex.com – $13 million (2010)

There is something about sex, especially if it is only three letters that cost a lot. Records show this domain name has been existing since the 90’s and has been caught in nasty legal battles for ownership. Clover Holdings was able to acquire the name at an auction in 2010, but the price of $13 million it paid was only a little more than the $11.5 million that the bankrupt owner, Escom LLC, paid for it in 2006.

5. Insure.com – $16 million (2009)

Money always has a ring to it and it is understandable that a site dealing with comprehensive insurance would command a premium price. Insure.com’s former owner has changed its name to Life Quotes after being bought by California-based online marketing company Quin Street.

4. Internet.com – $18 million (2009)

Another Quin Street acquisition is internet.com which it bought from WebMediaBrands for $18 million in cold cash. It is now an ad-free site for the tech trade focusing on ‘technology news, product reviews, and technical advice for IT professionals.’

3. Privatejet.com – $30.1 million (2012)

Privatejet.com was acquired by Atlanta-based Nations Luxury Transportation, LLC from Don’t Look Media Group. One might say the purchase price of $30.1 million is staggering but it’s just in keeping with the ultra-high net worth clients that the website seeks to attract. Privatejet.com is being marketed as a major online medium for jet charter travel and its landing page currently sells flights starting at $1980 per hour.

2. Vacationrentals.com – $35 million (2007)

Vacation Rentals was an active website until Texas-based company HomeAway bought it for a cool $35 million, just to keep it off the hands of its nearest competitor Expedia. Today, the site remains a marketplace for all sorts of vacation deals, not only in the US but all over the globe. So “whether you are looking for pet-friendly accommodations, panoramic ocean views, a private pool or direct beach access” the site is the place to go.

1.  Insurance.com – $35.6 million (2010)

This high-value domain name was bought by Quin Street, the same owner behind insure.com and internet.com. Insurance.com is a car insurance comparison-shopping site although it also offers its services for life, home, health and motorcycle insurance, aggregating insurance quotes from the leading companies. Quin Street was certainly looking at the long-term when it made the $35.6 million purchase.