Social Media Marketing
Since the Internet has positioned itself as the most important medium of today’s communication tool, social networks have become a very effective marketing medium, because almost 100% of people with access to a network uses them. Although social networks were initially considered only a digital recreation ecosystem; through which people could interact with their acquaintances.
Since the Internet has positioned itself as the most important medium of today’s communication tool, social networks have become a very effective marketing medium, because almost 100% of people with access to a network uses them. Although social networks were initially considered only a digital recreation ecosystem; through which people could interact with their acquaintances. Today it is known that social networks also serve to express opinions, to criticize products and services, to recommend them and to sell them. However, creating a digital community that really drives a brand's sales, growth and image require much more than a paid promotion.
Promote a product in traditional media; such as radio, television, and print; only required a significant capital investment. However, social media marketing, while more accessible, is more complex. This is primarily due to the fact that in the digital media audiences are an active part of the brand experience. That is, they function as advertisers or as detractors; recommend a product or urge your community not to consume it. For this reason, a company that seeks to generate a brand presence in the minds of potential customers must have the support of an expert social marketing agency.
Social networks or web 2.0 completely changed the scenario to sell over the internet, every day is more necessary for a company to have positioned in the most important social networks like Facebook, Twitter or Google +. Much of the internet traffic comes to social networks especially if we take into account that most young people use them, hence the importance of doing marketing.
Here are three important points about the importance of social media marketing for your business.
• Exposure: Exposure in social networks is one of the most important advantages at present, statistics show that at least 80% of people in the network have an account in a social network. This undoubtedly becomes vital if you want to reach a large group of users in an economical way.
• Potential sales: Social media provides us with an important source of sales, if we succeed in positioning our product correctly we can increase sales up to 100% with a good marketing job.
• Low cost: As we know how to reach a large number of people through traditional media such as television and radio is a strong investment for a company, while we can reach a wider audience through social networks spending only 10% of what we would spend in traditional media.
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